Effective date: 10 June 2026
Paracord Paradise respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have when you use our website or place an order with us.
1. Information We Collect
We may collect personal information that you provide directly to us, including your name, email address, phone number, delivery address, billing details, and any information you include when contacting us or placing an order. We may also collect order details, product preferences, and records of our communications with you.
We may also collect limited technical information automatically when you use our website, such as your IP address, browser type, device information, pages visited, and website usage data collected through cookies or similar technologies, where used.
2. How We Use Your Information
We use your personal information to process and deliver orders, communicate with you about your purchase, respond to your enquiries, provide customer support, arrange returns or refunds, improve our products and website, keep records for administrative and legal purposes, and help prevent fraud or misuse.
If you choose to subscribe to marketing messages or updates, we may use your contact details to send you promotions, news, or product information. You can opt out of marketing communications at any time.
3. When We Process Personal Information
We process personal information where it is necessary to provide our products or services to you, where you have given consent, where processing is required by law, or where we have a legitimate business reason that does not override your privacy rights.
4. Sharing Your Information
We do not sell your personal information. We may share your information only where reasonably necessary, including with payment service providers, delivery or courier companies, website hosting or technical service providers, and professional advisers where required for business operations or legal compliance.
We may also disclose personal information if required by law, court order, or to protect our legal rights.
5. Cookies and Website Analytics
Our website may use cookies or similar technologies to help the site function, remember preferences, understand website traffic, and improve the user experience. You can usually adjust your browser settings to refuse or manage cookies, although some website features may not work properly if you do so.
6. Data Retention
We keep personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected, including completing orders, maintaining business records, complying with legal or tax requirements, resolving disputes, and enforcing our agreements.
7. Security
We take reasonable technical and organisational steps to help protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Rights
Subject to applicable law, you may request access to the personal information we hold about you, ask us to correct inaccurate information, object to certain processing, or request deletion where appropriate. You may also withdraw consent where processing is based on consent, although this will not affect processing already carried out lawfully before withdrawal.
If you wish to make a privacy-related request, please contact us at paracordparadise@aquinas.co.za. We may need to verify your identity before assisting with certain requests.
9. Children’s Privacy
Our website and products are not intended to knowingly collect personal information directly from children without appropriate involvement from a parent or guardian where required by law. If you believe a child has provided personal information to us inappropriately, please contact us so we can take appropriate steps.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, website features, or legal requirements. Any updates will take effect when the revised version is posted on the website.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact Paracord Paradise at paracordparadise@aquinas.co.za.